Connect your purpose-driven business
with expats in Cyprus.
We help businesses committed to sustainability connect with expats in Cyprus, promote impactful events, and turn values into measurable growth.
About
IdentEco
Marketing & CommunicationsLiving in Cyprus for many years and working in media and marketing targeting primarily expats living on the island, being involved in events' organization, Lusine saw many inspiring sustainability initiatives, brands, and events.
But often their message stayed within a small eco-conscious community. At the same time, Cyprus has a large international population of expats who care about sustainability but often don't know these brands, businesses or initiatives exist.
When she founded IdentEco Marketing she wanted a name that reflected the core of what it helps brands do. Idente comes from Identity because every brand needs clear voice and message. Eco reflects focus on sustainability and responsible business. Together, the name represents the idea that brands with strong values deserve to communicate their identity clearly and reach the people who care.
Lusine Mirzoyan
FounderLusine Mirzoyan is the founder of IdentEco Marketing & Communications. She holds an MBA with a specialization in marketing and has been working for many years in media and communication helping companies to reach expat communities in Cyprus. With extensive experience in marketing and communications, Lusine is passionate about helping sustainable brands connect authentically with the right audiences in Cyprus.
She believes that to make real change, brands committed to sustainability need to reach beyond the eco-conscious audience, finding ways to market their products and services to people who may not yet prioritize sustainability because true impact comes from engagement, education, and awareness.
Our services
Helping sustainability-driven businesses expand their reach and engage with the expat communities in Cyprus.
Media Planning
Reach expats and international audiences in Cyprus, Russian-speaking and English-speaking, through the right platforms and communities.
- Audience Research
- Media Selection
- Advertising Strategy
- Partnership Opportunities
Strategic Communication
Turn sustainability into clear, relevant benefits that resonate with eco-conscious consumers and with the wider public.
- Brand Messaging Development
- Communication Strategy
- Audience Positioning
- Campaign Concepts
Event Promotion
Bring your sustainability event to a diverse, engaged expat audience beyond your existing network.
- Event Communication Strategy
- Audience Outreach
- Media & Platform Promotion
- Partnership Promotion
Our Events
EcoForward Cyprus
An event we organise: 29 November 2026, St. Raphael Resort, Limassol.
EcoForward Cyprus brings together people, businesses, creators and educators in an inspiring, friendly environment to discover practical steps towards a more sustainable way of living and doing business. It is designed to empower the general public and local businesses in Cyprus with small achievable steps that create a big impact.
Exhibition
Meet brands based in Cyprus committed to sustainabilityTalks
Short, practical talks from expertsNetworking
A B2B zone to connect, collaborate and explore opportunities
NatureallyDone
Our sustainability platform promoting eco-friendly businesses, events and sustainable living in Cyprus.
Articles
Articles on sustainability topicsInterviews
Interviews with inspiring peopleEvents
Information on sustainability events in Cyprus
Contacts
We'd love to hear from you! Whether you have business, a project, an event focused on sustainability, a question, or just want to explore how we can help your brand reach expat communities in Cyprus, get in touch with us.
Talk to us
Book a free meeting
Pick a 30-minute slot on CalendlyPhone
+357 99153859
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