Derived from “Identeco”, the Esperanto word for identity. Every brand has a unique identity that should shine through in its marketing and communications.
The mission of IDenteco Marketing & Communications is: to help sustainable brands authentically connect with the diverse and growing expat communities in Cyprus.
Our Approach
We don’t just promote products; we communicate purpose. Our strategies are designed to help sustainable brands stand out, be understood, and grow with the right audience.
Meet the Founder
Lusine Mirzoyan is the founder of IDenteco Marketing & Communications. She holds an MBA with a specialization in marketing and has been working for many years in media and communication helping companies to reach expat communities in Cyprus. With extensive experience in marketing and communications, Lusine is passionate about helping sustainable brands find their voice, define their identity, and connect authentically with the right audiences in Cyprus.
She believes that to make real change, sustainable brands need to reach beyond the eco-conscious audience, finding ways to market their products and services to people who may not yet prioritize sustainability because true impact comes from engagement, education, and awareness.
Learn more about Lusine and her professional journey on her LinkedIn profile.
IDenteco Marketing & Communications 