Sustainable businesses are creating real impact but their message often stays within the same circle.
IdentEco Marketing helps brands expand their reach and connect with expat communities across Cyprus.
Why I Created IdentEco Marketing & Communications
Living in Cyprus for many years and working in media and marketing targeting primarily expats living on the island, being involved in events’ organization, I saw many inspiring sustainability initiatives, brands, and events.
But often their message stayed within a small eco-conscious community. At the same time, Cyprus has a large international population of expats who care about sustainability but often don’t know these brands, businesses or initiatives exist.
When I founded IdentEco Marketing I wanted a name that reflected the core of what I help brands do. Idente comes from Identity because every brand needs clear voice and message. Eco reflects focus on sustainability and responsible business. Together, the name represents the idea that brands with strong values deserve to communicate their identity clearly and reach the people who care.
Meet me (the Founder)
Lusine Mirzoyan is the founder of IDenteco Marketing & Communications. She holds an MBA with a specialization in marketing and has been working for many years in media and communication helping companies to reach expat communities in Cyprus. With extensive experience in marketing and communications, Lusine is passionate about helping sustainable brands connect authentically with the right audiences in Cyprus.
She believes that to make real change, sustainable brands need to reach beyond the eco-conscious audience, finding ways to market their products and services to people who may not yet prioritize sustainability because true impact comes from engagement, education, and awareness.
Learn more about Lusine and her professional journey on her linkedIn profile.
IDentEco Marketing & Communication 